Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
Chip Kelly Wouldn’t Like Average Time on Site Either
Chip Kelly, the current coach of the Philadelphia Eagles, is one of this generation’s great football innovators. Starting with his college coaching days at New Hampshire and then the University of Oregon, Kelly’s offenses were all about speed.
Branded Search for Franchises – The First Adwords You Should Buy
As I thought about it, I Googled his franchise and was met with a very troubling finding. When you searched for “fresh u franchise,” you weren’t met with any results relative to Fresh U.
Lead Generation Landing Pages – An example from the mortgage industry
Toward the end of the article, I teased that the most important pages on a website were landing pages.
How FranchiseHelp Makes Our Site Look Different On Your Phone
If you’re still worried exclusively about what your website looks like on a desktop, you are falling behind the curve at a faster and faster clip. Some companies are even starting to eschew a desktop strategy completely in favor of mobile – think Instagram.
Why did you click on my ad? A franchise advertiser’s Google lament.
(I’ll warn you in advance, you’re going to lose a bit of faith in search engine marketing as you read through this post, so beware)
City and State Fields – What are they good for? Absolutely nothing.
One topic that we discuss over and over here at FranchiseHelp is contact forms.
Call my franchise leads at 11PM? What?
However, beyond that, the question remains about what time of day leads are most likely to respond.
What is Split (A/B) Testing?
Split Testing or A/B Testing or Multivariate testing (doesn’t really matter which term you use, they all mean the same thing) is one way for a franchise to figure out how to best design their website or test any strategy for that matter.
Wait, you’re telling me that your homepage is NOT your most visited page on you website?
Yeah. I know. Shocking.
